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Bayou City Arts Festival Case Study
In 1971, Houston’s Montrose-area retail owners and residents came together to start a community arts and crafts festival to raise money for the beautification of lower Westheimer Road. Due to the success of the first festival, the group organized the Westheimer Colony Association (WCA), and by 1973, the WCA began producing two small art and crafts festivals each year with proceeds used to beautify the surrounding areas with esplanade plantings.
We wanted to build them something that stood out, so we made use of over-sized images that rotated through specific standout points of their festival.
It was Schipul and the client's desire to make the end user feel like they're actually at the festival while viewing the website. This yielded a very immersive experience while browsing their site.
Because the festival is held twice a year (once in Downtown and once in Memorial Park), Schipul also implemented a seamless solution for the Festival to switch "themes" depending on what time of year it was, specific for the upcoming Festival location.