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Bayou City Arts Festival Case Study

Overview

In 1971, Houston’s Montrose-area retail owners and residents came together to start a community arts and crafts festival to raise money for the beautification of lower Westheimer Road. Due to the success of the first festival, the group organized the Westheimer Colony Association (WCA), and by 1973, the WCA began producing two small art and crafts festivals each year with proceeds used to beautify the surrounding areas with esplanade plantings.

In 1995, the WCA changed its name to the Art Colony Association (ACA) and in the spring of the following year, the festival became a Houston Parks and Recreation Department-sponsored event. In the spring of 1997, the Bayou City Art Festival Memorial Park made its debut and achieved the festival’s largest attendance while celebrating its 25th anniversary.
In the spring of 2011, Bayou City Art Festival will commemorate its 40th year in Houston with Bayou City Art Festival Memorial Park on March 25 – 27, 2011.

Execution

We wanted to build them something that stood out, so we made use of over-sized images that rotated through specific standout points of their festival.

It was Schipul and the client's desire to make the end user feel like they're actually at the festival while viewing the website. This yielded a very immersive experience while browsing their site.

Because the festival is held twice a year (once in Downtown and once in Memorial Park), Schipul also implemented a seamless solution for the Festival to switch "themes" depending on what time of year it was, specific for the upcoming Festival location.

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281-497-6567

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408-430-3137

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