Quantcast

Does your
website increase
your sales?

Houston

Silicon Valley

281-497-6567 408-430-3137

The Children's Museum of Houston Case Study

Overview

The Children's Museum of Houston has been a staple of the Houston community for years and has grown into one of the nation's top children's museums. As the museum's goals and activities grew, a website was needed to handle those increased efforts. Besides showcasing the big, fun feel of the museum, the site also requires the functionality to display information on its 14+ exhibits, promote special events, highlight current programs, process online payment transactions, and collect member information.

Execution

The new Children's Museum of Houston site was dynamically built to be fresh and reflective of the museum's constantly new and evolving activities. The implementation of multiple rotating "Stories Modules" provided an outlet for highlighting exhibits, events, and membership benefits. Dynamic content pulling from photo galleries, social media accounts, video streams, and blog content provide an everchanging website while still keeping the staff maintenence manageable.

User interaction was also a driving force behind decisions made for the Children's Museum site. By looking at Google Analytics, we were able to determine some of the information users were often looking for. It may not be as fun as exhibits and photos, but hugely important! Information such as hours, directions, pricing, daily activities and contact information were incorporated into the design along with a mobile version of the site. Key pages were translated into Spanish as well.

Other elements incorporated specifically for the Children's Museum of Houston's needs:

  • Custom membership application.
  • Special membership forms to be used during promotions, often tied to Facebook pages.
  • User groups for communicating to specific segments of members.
  • Reporting of online membership revenue.
  • Social Media integration, including a WordPress video blog for Mr. O, the Children Museum's resident science guru

Screenshots

Children's Museum holiday theme design. Children's Museum exhibits page. Children's Museum Spring Break design. Children's Museum Halloween homepage.

Like this site? Learn More

If you like this site, and would like to find out more about our work, please fill out the form below.


captcha

Got Questions?

Let us help you grow your brand online. We work hard and build websites that work for great people, just like you. Email us or Give us a call today!

Houston

281-497-6567

11757 Katy Freeway Ste. 930
Houston, TX 77079
Directions

Silicon Valley

408-430-3137

955 Benecia Avenue
Sunnyvale, CA 94085
Directions

Come See Us!

STAY CONNECTED with SCHIPUL

Google +

Share and +1 Our Page on Google Plus!