The Schipul Culture
Yes, we have one. And if you want to venture down our path,
there are five things you need to know:
- Birth certificates, social security numbers and driver's licenses have become a thing of the past for a Schipulite. In fact, we like to compare those forms of identification to the fanny pack. It carries various artifacts such as cherry chapstick, Kleenex, a lucky rabbit's foot, sweet shades and a protractor, but will it carry your laptop and pet poodle named Duchess? No, no it will not, just like paper identification will not tell your personal story to an immensely populated network. ...
- ... For this reason, Schipulites proudly turn to social media networks in order to actively create their own personal brands and in turn create some pretty extrodinary stories, or shall I say "statuses." Through Twitter, a Schipulite believes it's in the best interest of humanity to tweet what they ate for breakfast, lunch, and dinner, how they wore an elf costume to work that day and where the fly was positioned on the wall during a conference call.
Speaking of Twitter, what did people do before Facebook? Lived in caves I suppose, walking aimlessly around typing in Morse code, grunting and drawing pictures on walls in hopes someone will see they were "tagged." Lucky for us, those days are long gone and Facebook has become a Schipulite's pragmatic playground where we can post anything from holiday party pictures to Canadian pop–star music videos. It's literally like being on the phone with your friends all day but you never have to hang up... pretty darn amazing and not to mention a decrease in your cell phone bill.
Schipulites will even go as far as to set up personal brands for their beloved dog or cat but that is a different story, different day. Some say we are obsessed and maybe even a little crazy, but at least we aren't the ones walking around wearing fanny packs, rubbing our lucky rabbits' foot and wondering where Duchess ran off to.
- A Schipulite loves to read. Period. And if you were to discuss current readings with a Schipulite do not be surprised to hear how the mention of Malcolm Gladwell, author of Outliers, causes uproar in the Schipul office equivalent to that of David Hasselholf's presence in Germany. ...
- ... You can't even be called a Schipulite until you have read the "4 Core Books," which include, The One Minute Manager, The Seven Habits of Highly Effective People, Who Moved My Cheese?, and Getting Things Done. A Schipulite can usually accredit their efficient productivity, amazing good looks and most of all their super powers to having read these essential books. Some Schipulites call it the "dynamic four." I wouldn't question it; just accept it for what it's worth. Are Schipulites book nerds? Yes. But we fly that nerd flag loud and proud because let's be honest, a well-read person can beat anyone in a game of Trivial Pursuit.
- Fact: A Schipulite is photographed more than Britney Spears and Angelina's baby bump combined. Highspeed Canons are our weapon of choice and with all the in-house Schipulite photographers, we save tons of money on our car insurance. ...
- ... But seriously, some say a picture is worth a thousand words—well at the Schipul office a picture is worth more than a million. You could be at any local Houston art event or even a wine bar and it is guaranteed that if a flash is going off, a Schipulite is the #1 culprit.
- Schipulites play hard, work even harder, then play some more...
These speak for themselves:
- The interweb, a Schipulite's home away from home. We don't have two monitors at our desk for nothing. In a few years, the prediction is each Schipulite will have 10 monitors adorning their desks... well, one can dream right? Schipul – The Web Marketing Company. The name speaks for itself and a Schipulite loves to help other organizations bring their website to life with amazing designs and graphics. ...
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... Web graphics, search engine optimization, web marketing and programming are all intertwined in a Schipulites "circle of life." You can't have one without the other and not to brag, but we are pretty much experts in this so-called "interweb circle of life." The interweb is a Schipulite's greatest obsession and it's a good thing because what would the internet be without us? Most likely a potato.
