Event Marketing
Events are a great way to educate your members, generate interest in your organization and even act as an extra source of revenue. Here are a few ways you can do your own Online Event Marketing using both the Tendenci software and other online tools:
- Post your event, event details and registration online
Set up your event online using the Tendenci software, making sure to include as many details, links and speaker biographies as possible. These details entice potential participants and also serve your well as hot keywords in the search engines, helping your event to be found online.
Online registration and payment is a great way to simplify your life as an event organizer by streamlining your event check-in process. Tendenci helps you prepare with ready-to-go event rosters, offline payment options and even nametag printing.
- Use Search Engine Marketing tools to optimize your event listing
Use Tendenci's built-in SEM tools to analyze your event listing keywords to ensure you are writing what you really mean to say.
If you don't currently use Tendenci, you can access the keyword density analyzer tool here: http://www.schipul.com/en/sem/keywords/ Simply paste in your URL address and click Analyze This!
- Build buzz with easy-to-use Promotion links
Promote your event using Tendenci's 'Help Increase Awareness' links. These hCal HTML links can be added to your Blog, Web site or newsletter to provide all of your event's details simply and consistently.
- Submit your event to free event listing Web sites for extra exposure
There are many free Web sites dedicated to promoting local and national events and conferences, including:
- Craigslist events
- Eventful
- Upcoming
- Post event wrap-up details and photos
Don't forget to post event photos uploaded directly to your site using or using a Google Picasa web album (instructions here) or linked from a photo sharing site like Flickr. Everyone loves pictures and photo pages are always a big draw.
Post event wrap-up interviews, overviews and presentation materials to
lengthen your event cycle. This extra information is not only a draw
for event participants, but can also
help generate extra interest for your next events.
Good luck with your next event! If you'd like to learn more about how
Tendenci Membership Management software can make your online event planning a snap, be sure to visit
www.tendenci.com for more information or
contact us at (281) 497.6567.
