Do-It-Yourself Search Engine Marketing (SEM)
Search Engine Marketing plays an essential role in getting your Web site found online. Here are a few ways you can help boost your Web site's search engine ranking:
- Research your keywords
- CONTENT!!!
If you only do one thing for SEM on your site, do this: add as much new content as frequently as you can. Adding fresh and original content is one of the most important parts of optimizing your Web site for the search engines. Articles, press releases, calendar events, newsletters, new Web pages - it all counts!
Also, make sure you are including your targeted keywords within your text. Use Schipul's Keyword Analyzer Tool to take a peek at your keyword scoring and adjust accordingly.
- Optimize your Web site's Meta and Alt Tag Info
Incorporated your chosen keywords into your site's body text, title tags, text links, image ALT
tags, and META tags.
