DIY Non Profit and Association Web Marketing
Operating your non profit organization, small business or association on a tight budget, but still want to run a powerful marketing campaign? Not to worry!
Using a combination of Web marketing strategy, smart communication and your
Tendenci-driven Web site you can effectively communicate and tackle your organizational goals with maximum results. Here are a few ideas to get you started:
- Follow the Web Marketing Fundamentals
Start things off right with a simple and professional Web site design based on the essential Web Marketing Fundamentals.
- Keep it fresh!
Regularly update your Web site with new content to keep things interesting for your visitors and to boost your search engine ranking.
- Use our free Search Engine Optimization tools to look at your keyword density and customer-focused verbiage
- Keep in touch
Touch base with your members and visitors via emails and newsletters (check out our DIY email marketing tips here).
- Engage and interact with your members
Encourage your members to engage and interact with each other on your Web site
- Add your colleagues and acquaintances to your User Connections
- 'Favorite' the best content on your site
- Rate the content on your site
- Maintain your User Profile with all of your social network identities - such as MySpace, Facebook, Flickr and many more!
- Get Social!
Use Social Media tools to reach out and connect:
- Blogging - Your Tendenci-driven Web site lets you integrate your Blog seamlessly into your Web site. This is a great way to increase your traffic with great keyword-rich content and keep your branding consistent!
- Podcasts - Stream your audio podcast content at the click of a button on your Tendenci-driven Web site.
- Online photo sharing
- Social bookmarking
