3-Sep-08 11:00 AM CST
Ed Schipul quoted in 'Business of Blogging' article in QSR Magazine
Embracing Social Media could enhance your corporate identity and appeal to younger audiences
With businesses turning to their marketing sights on the Social Media world as a relevant and cost-effective communication channel, many are seriously considering starting a company Blog to aid their outreach and campaign efforts.
Ed Schipul was recently quoted in a QSR Magazine article entitled 'Business of Blogging':
Keep in mind, too, that a good blog means a frequently updated blog. “The worst blogs are the dead ones that haven’t been updated regularly, and comments are disabled,” Schipul says. “Consider a blog a living document.”
In addition, before jumping feet first into the blogging world, businesses should be aware of the possible risks with blogging. Content that borders on libel or discrimination, discloses trade secrets, or leads to a hostile work environment can lead to serious legal woes for the corporation.
The article also mentions a couple of heavy hitting restaurant-related corporate blogs to outline different ways that a large company can interact with their customers in a very real and meaningful way - McDonald's Corporate Social Responsibility blog: http://csr.blogs.mcdonalds.com and Stone Creek Coffee's blogs: http://sccv3.stonecreekcoffee.com/blog.cfm.
Have questions on how your company can incorporate Social Media Marketing into your marketing strategy? Give us a call at (281) 497.6567 or email at info at schipul.com!
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For additional information on this Social Media Marketing article, please contact:
Katie Laird
(281) 497-6567
Source: QSR Magazine
http://www.qsrmagazine.com
Related Documents:
Content Tags: social media marketing • blogging
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