26-Mar-09 12:00 PM CST

March 2009 Schipul Newsletter

Hello [firstname],

Welcome to the Schipul newsletter - our very first in this exciting new year! Read on for upcoming training classes, tips/tricks and the very another installment of our Schipul Book Club.

Year of the Story: A Brand New Schipul Web Site!

Have you checked out our freshly updated Schipul Web site yet? You should, because it's all about you!

Our shiny new homepage features a 'Stories' section where we post Community-focused events, news and announcements that we want to share with you. If we're excited about it, chances are it will end up on our homepage!

Is your organization doing something exciting you'd like to see on the Schipul homepage? Shoot Maggie an email with a graphic and it will be your turn!

We've also made it easier to see our updated Blog posts, as our homepage also automatically updates whenever we contribute new content to our Schipul Blog, Tendenci Blog and SEM Blog.

What else is going on around Schipul? WE'VE EXPANDED!

Now that the expansion is complete, we have an extra sales wing to help us better serve our awesome clients!! This expansion will also enable us to continue to improve our Web marketing services and help our clients connect, grow and profit online.

The team is actually moving into the new space this week, but here this a special sneak peak just for you guys. You should stop by and say hello!!

Web Marketing Tips, Tricks and Other Cool Stuff

Tell your story any way you'd like.... with Empressr!

Here is what our very own Fayza thinks of the tool.... "I learned about Empressr, an online rich media presentation application, at the SXSW Film & Interactive Trade Show. It’s probably one of the best things to happen to my professional workflow. As someone that does a great deal of presentations, both online and offline, I am never working on my presentation in the same location. It’s a hassle to transfer a presentation from one computer to the other, and have to worry about the presentation’s format from computer to computer. Empressr eliminates that worry, and prevents me from being tied to any particular machine! My favorite attributes about Empressr are the familiar, easy-to-use interface, and the ability to easily import media files from Flickr, Google, Yahoo, or YouTube with a mere drag and drop."

Wordpress Tip: Dominate Google with All In One SEO!

As the Schipul Wordpress family grows every week, we want to be sure that clients are still keeping a close eye on their site and blogs' search engine marketing friendliness. Enter the All in One SEO plugin!

This little plugin (which is basically just an addition to your behind-the-scenes site controls and functionality) helps you optimize your post and page titles, automatically generates your meta information and let's you fine tune just about everything search engine related on your Wordpress site.

So be sure to keep your site and blog updated regularly with fresh and relevant content (and lots of links!) - and look to great tools like All In One SEO to give you that extra kick. Questions? Call our amazing SEM team at (281) 497.6567, ext. XXX.

You're STILL not on twitter?! Here are some twitter tips and tricks to convince you to join!!

Twitter is a social networking service that allows users to publish short micro blog posts called tweets. While Twitter is growing in popularity and definitely causing a lot of buzz, what does it mean to your organization?

3 ways your organization can use Twitter :

Build a base of followers! Use tools like search.twitter.com to find people tweeting about topics relevant to your business or organization. Reach out to them! Follow them and start a (real, transparent) conversation!
Customer service! Use Twitter as another avenue to take care of your customers or members! Respond to questions, complaints, and compliments!
Get the word out! Spread the word about upcoming events! Link back to blog posts or other points of interest on your website!

Want to learn more? Be sure to check out Fayza Elmostehi’s online webinar “Introduction to Twitter” April 16 at 1:30 PM CST. Tendenci clients attend FREE!

Check out Schipul on Twitter at twitter.com/Schipul

Other friends on Twitter:
Client - Houston Zoo
Client - Kolache Factory
Houston friend of Schipul – Houston Museum of Natural Science

Client Congratulations Corner

We love our clients! Here are a few Schipul full design and Wordpress clients that recently went live:

YMCA Houston

Reality Spikes

Beau Rivage Poker

Schipul Book Club: Outliers by Malcolm Gladwell

It is time again for the Schipul Book Club! Every newsletter, you'll be seeing a new book that we're digging and offering you a chance to get on (for free!!).

Malcolm Gladwell is a master storyteller; he leads readers down winding yellow brick roads and provides them with insight into the mystifying and foresight into their future. He explains those “simple truths” about life and society usually kept secret by Sociologists in a way that your average Joe can understand and embrace them.

In Outliers, Gladwell irrevocably proves that there is no magic potion for success. Success is a beautiful balance of nature, nurture and quite a bit of luck…. Combine those three things with the 10,000 hours Gladwell insists you need to obtain “expert status” and it looks like an insurmountable hill to climb.

Want to win a signed copy of Outliers? Leave a comment on ________________ about who your favorite Outlier is and why.

Upcoming Trainings from Schipul

Introduction to Social Media presented by Maggie McDonald

WEBINAR

Tuesday 31-Mar-09 1:30 PM to 3:00 PM CDT

Social media this, social media that. What the heck is social media already?! Well, guess what? It’s debunking time! Join us while we introduce you to one of the greatest new worlds out there – the Great Wide World of Social Media.

Introduction to Twitter presented by Fayza Elmostehi

WEBINAR

Thursday 16-Apr-09 1:30 PM to 3:00 PM CDT

Everyone is atwitter about twitter! Interested in learning what a little more about twitter? Then attend this webinar that will cover topics from the basics to a little hard core twitter etiquette.

Recent Articles from Schipul

Social Media Programs: Cultivate, Don't Control as published in PR Tactics January 2009

This article was published in the January 2009 PR Tactics publication. Written by our CEO, Ed Schipul, this article was written help public relations professional wrap their brains around the 4 basic pillars of a Social Media program: 1. Planning 2. Recruiting 3. Training 4. Promotion. A few years ago, it could be a bit lonely when I hit the road to spread the word about the impending impact of social media technologies on the practice of public relations. How times have changed....

Recent Press Releases from Schipul

Schipul – The Web Marketing Company to Guide Social Media Strategies to Promote Beau Rivage Resort & Casino’s Spring Break Poker Classic

MGM MIRAGE Mississippi Operations has selected Schipul – The Web Marketing Company to design and execute a comprehensive social media strategy to promote the Spring Break Poker Classic. The collection of 21 poker events begin on March 27 at MGM MIRAGE’s Beau Rivage in Biloxi, Miss.

Ed Schipul explores the Social Networking Explosion on KPRC's Beyond the Headlines

KPRC TV in Houston devoted a half hour to social networking on its program, Beyond the Headlines, which featured Ed Schipul of Schipul - The Web Marketing Company, Ashley Minor an independent consultant, and Laura Mayes of kirtsy.com.

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