31-Mar-06 10:00 AM  CST  

Web Marketing, Advertising, Public Relations, Economics and Sociology Recommended Reading 

This is an updated list of books worth reading that relate to web marketing.  This is an addendum to the original web marketing reading list here.

Branding & Advertising Books That Relate to Web Marketing

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim and Renée Mauborgne
Publisher: Harvard Business School Press (February 3, 2005)
ISBN: 1591396190

The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Perseus Books Group (January 2001)
ISBN: 0738204315

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Author:  Robert Scoble, Shel Israel
Publisher: Wiley (January 2006)
ISBN: 047174719X

Call to Action: Secret Formulas to Improve Online Results
Author: Bryan Eisenberg, Jeffery Eisenberg
Publisher:  Wizard Academy Press (May 9, 2005)
ISBN: 1932226397

Visualization Books That Relate to Web Marketing

Visual Explanations: Images and Quantities, Evidence and Narrative
Author: Edward R. Tufte
Publisher: Graphics Press (February 1997)
ISBN: 0961392126

Sociology Books That Relate to Web Marketing

The Wisdom of Crowds
Author: James Surowiecki
Publisher: Anchor
ISBN: 0385721706

Six Degrees: The Science of a Connected Age
Author: Duncan J. Watts
Publisher: W. W. Norton & Company; Reprint edition (February 2004)
ISBN: 0393325423

Ambient Findability : What We Find Changes Who We Become
Author: Peter Morville
Publisher: O'Reilly Media, Inc.; 1 edition (September 26, 2005)
ISBN: 0596007655

Organizations: Rational, Natural, and Open Systems
Author: W. Richard Scott
Publisher: Prentice Hall; 5 edition (July 9, 2002)
ISBN: 013016559X

The World Is Flat : A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux; Rev&Updtd edition (April 18, 2006)
ISBN: 0374292795

Urban Tribes: A Generation Redefines Friendship, Family, and Commitment
Author:  Ethan Watters
Publisher: Bloomsbury USA; 1st Us edition
ISBN: 1582342644

Public Relations Books

PR!
Author: Stuart Ewen
Publisher: Basic Books (November 1998)
ISBN: 0465061796

Economics Books That Relate to Web Marketing

Digital Deflation : The Productivity Revolution and How It Will Ignite the Economy
Author:  Graham Tanaka, Graham Tanaka
Publisher: McGraw-Hill; 1 edition (August 22, 2003)
ISBN: 0071376178

The Price Advantage
Author: Michael V. Marn, Eric V. Roegner, Craig C. Zawada
Publisher: John Wiley & Sons (February 4, 2004)
ISBN: 0471466697

 

For additional information on this Marketing article, please contact:

Ed Schipul
(281) 497-6567 x 500

Source: Ed Schipul
http://www.schipul.com

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