Web Marketing, Advertising, Public Relations, Economics and Sociology Recommended Reading

Ed Schipul — Fri, 31 Mar 2006 15:00:00 GMT

This is an updated list of books worth reading that relate to web marketing. This is an addendum to the original web marketing reading list here.

Branding & Advertising Books That Relate to Web Marketing

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim and Renée Mauborgne
Publisher: Harvard Business School Press (February 3, 2005)
ISBN: 1591396190

The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Perseus Books Group (January 2001)
ISBN: 0738204315

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble, Shel Israel
Publisher: Wiley (January 2006)
ISBN: 047174719X

Call to Action: Secret Formulas to Improve Online Results
Author: Bryan Eisenberg, Jeffery Eisenberg
Publisher: Wizard Academy Press (May 9, 2005)
ISBN: 1932226397

Visualization Books That Relate to Web Marketing

Visual Explanations: Images and Quantities, Evidence and Narrative
Author: Edward R. Tufte
Publisher: Graphics Press (February 1997)
ISBN: 0961392126

Sociology Books That Relate to Web Marketing

The Wisdom of Crowds
Author: James Surowiecki
Publisher: Anchor
ISBN: 0385721706

Six Degrees: The Science of a Connected Age
Author: Duncan J. Watts
Publisher: W. W. Norton & Company; Reprint edition (February 2004)
ISBN: 0393325423

Ambient Findability : What We Find Changes Who We Become
Author: Peter Morville
Publisher: O'Reilly Media, Inc.; 1 edition (September 26, 2005)
ISBN: 0596007655

Organizations: Rational, Natural, and Open Systems
Author: W. Richard Scott
Publisher: Prentice Hall; 5 edition (July 9, 2002)
ISBN: 013016559X

The World Is Flat : A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux; Rev&Updtd edition (April 18, 2006)
ISBN: 0374292795

Urban Tribes: A Generation Redefines Friendship, Family, and Commitment
Author: Ethan Watters
Publisher: Bloomsbury USA; 1st Us edition
ISBN: 1582342644

Public Relations Books

PR!
Author: Stuart Ewen
Publisher: Basic Books (November 1998)
ISBN: 0465061796

Economics Books That Relate to Web Marketing

Digital Deflation : The Productivity Revolution and How It Will Ignite the Economy
Author: Graham Tanaka, Graham Tanaka
Publisher: McGraw-Hill; 1 edition (August 22, 2003)
ISBN: 0071376178

The Price Advantage
Author: Michael V. Marn, Eric V. Roegner, Craig C. Zawada
Publisher: John Wiley & Sons (February 4, 2004)
ISBN: 0471466697

31-Mar-06 10:00 AM

Schipul - Articles

Web Marketing, Advertising, Public Relations, Economics and Sociology Recommended Reading