Speaker: Ed Schipul, CEO
Schipul - The Web Marketing Company

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Detroit Marriot at the Renaissance Center
Renaissance Center
Detroit MI 48243
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Details for "How nonprofits can leverage online relationships at International PRSA Conference 2008"

Join workshop leaders Ed Schipul, CEO of Schipul - The Web Marketing Company and Brian Reich, principal of EchoDitto Inc. for a nonprofit-focused Social Media discussion.

As rapid technological innovation and continuous social shifts revolutionize not-for-profit public relations leadership, there is not only a need to get ahead of the social media curve, but a greater opportunity to maximize relationships.

How can you influence your partners — donors, members, volunteers, leadership, employees, sponsors — to become part of your organization’s social marketing to strive and thrive in the new communications universe?

Gather perspectives on how association/nonprofit PR professionals can lead the charge in developing and implementing social marketing into strategic communications programming, and how to effectively influence and maximize relationships to drive social movements for your mission.