Speaker: Ed Schipul and Katie Laird, CEO and Strategic Advisor
Schipul - the Web Marketing Company

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Westin Galleria Hotel
5060 W. Alabama
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Details for "PRSA Houston PR Day - Social Media and Mobile Web topics from Schipul"

PRSA Houston is hosting their annual PR Day with a focus on Leading it, Living through it and Loving it. There are a variety of strong speakers and topics to learn about this year including Social Media, event planning and Media Relations.

We will have two Schipul speakers this year speaking at PR Day: Ed Schipul and Katie Laird:

Strategy First: Applying Social Media to your Campaigns

PR professionals know about the various Social Media channels that are enabling individuals and organizations to join in online dialogues, but few really understand how they can derive the greatest benefit. Ed Schipul, President and CEO of Schipul - The Web Marketing Company, will discuss where to start and how to gain much-needed internal support for your Social Media efforts.

In the Palm of Your Hand: Mastering the Mobile Web Plenary Table Session
The Mobile Web is so much more than just the hottest iPhone application, it is on its way to being an enormous part of your marketing strategy. Join Katie Laird, Strategic Advisor at Schipul - the Web Marketing Company, as she brings you up to speed on simple ways to get your online content accessible to Mobile users, the role that Mobile Web plays in your communication and crisis communication plans.

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Speaker Ed Schipul and Katie Laird

Ed Schipul, CEO of Schipul - The Web Marketing Company, is an active Social Media enthusiast with a love of connecting and collaborating with people online.

His business experience, marketing and sociology studies and tech savvy put Ed in a great spot to empower businesses and nonprofits alike to grow their communities and their profits through online technology. You can Ed's blog at www.brandtobedetermined.com and see his photos online at www.flickr.com/eschipul.

Katie Laird is Strategic Advisor for Schipul – The Web Marketing Company, a Houston-based online marketing, Web design and software company (www.schipul.com).

A longtime Blogger, you can find Katie online writing about Social Media, knitting and everything in between at www.happykatie.com, sharing stories about her awesome daughter Ella at www.happykiddo.com, organizing a local art club called Houston Dr. Sketchy’s at www.houstonsketchy.com and sharing her adventures in the steamy city of Houston as Features Editor for the Houstonist at www.houstonist.com.