Ed Join Schipul - The Web Marketing company's free Social Media training on online communication tools such as blogs, podcasting and RSS and their impact on how professionals interact and conduct business today. 

Sites such as YouTube, Technorati, flickr, Wikepedia and others can be extremely powerful in helping organizations reach, engage and establish close bonds with their target publics. But there are subtle rules of net-etiquette to be aware of to avoid stumbling into hostilities.

Participants will leave understanding how to weave social networking technologies into their PR strategies and they will see how opening their organization to the scrutiny and input of outsiders is both revolutionary and liberating.

We will dive into the latest online technologies, discuss how online communication tools have put everyday people in the driver's seat and how you can join in the conversation. 

Expect an engaging recap of blogs, podcasts and RSS leading organizations' new role in the driver’s seat.