This is a help file originally written for Children's Museums in metropolitan areas that lists how to get started on Facebook. If you can read between the examples, most of this can be used for any organization that has a need for a presence on Facebook.

1. Completion of Profile:
   1. Complete your Facebook profile if you have not already.
      1. In your profile, add links back to your main site, blog, twitter,myspace, and other sites that represent your organization.
2. Survey your current staff 
   1. To find who has interest. Get the evangelists on board and put them to work.
      
   2. Invite others who have genuine interest and time to be an admin to help with marketing efforts for your new page.
   3. Encourage others within you organization to add themselves to Facebook and become part of the Facebook Network.
   4. Explain your Facebook initiative to them, including the goals you want to accomplish.
3. Get Busy adding friends and becoming friends or fans
   
1. Add Friends of relevant interest
2. Participate in conversation on their profiles or other business pages
4. Create a Fan page (do not use a profile page as a business profile or Facebook will delete the page) You will want to create a fan page to represent your business, band, product and more by creating a distinct and customized profile.
• Brand your page
• Invite Fans
• Add content about your organization
  
• Send content updates
• Invite others to administer the page
• Create Facebook ads
• Etc.
  
5. Join Groups 
   1. Join Groups of relevant interest. Search for groups and join groups that have like interest. http://www.facebook.com/groups.php
      For exaple, a Children's Museum may want to join the following groups:
      • Port Discovery Children's Museum http://www.facebook.com/group.php?gid=10930526190 (They are a non-profit but it still may be good to switch to museum/attraction)
      • Learning in Museums and Galleries
        http://www.facebook.com/s.php?n=-1&k=200000010&q=museums
      • Museums on Facebook
        http://www.facebook.com/group.php?gid=8173798651
        
      • DESIGN MUSEUM
        http://www.facebook.com/group.php?gid=5965786427
      • Support the Children's Museum of Kansas
        http://www.facebook.com/group.php?gid=2342319558
      • Save the Livesey Children's Museum
        http://www.facebook.com/group.php?gid=22798275031
   2. REMEMBER: Social Marketing is a 2 way street. You must participate in conversation for your social marketing to work.

4. Create Groups and target them as part of your Niche Marketing 
   1. Example groups:
      • Magic School Bus Museum Exhibit
      • Para Los Ninos Program for Education
      • Etc. (feature big exhibits)

6. Add Events at least once a week 
   
   1. Add as many events as you can *only if the events are of value to the community.
   2. You should add 1 event per week so that your fans will get updates.
   3. When you add an event, *invite people to attend if you think they are interested but DO NOT SPAM your friends or fans.
      
      
7. Add Good Facebook applications 
   Add applications that will help pimp your page and your product or service. Note some applications are not great so add only things that will help you market and connect. 
   
   1. Search applications: http://www.facebook.com/apps/
   2. Begin adding and using. *If you don’t get an application don’t add it.
      
   3. Here are a few you need to add:
      • My Flickr: http://www.facebook.com/apps/application.php?id=2352557895&b&ref=pd
      • Youtube video box:
        http://www.facebook.com/pages/manage/promo_guidelines.php
        This is not just your videos but others videos to that share and promote good content here.
      •  Blog Stream: This would be an application based on the blogging software you use. I use this application for Wordpress: http://apps.facebook.com/wordpress-com/
      • Look at apps others are using and add them if they help you market your product.
      • There are cool apps like the one Discovery Channel has had built for them: We could have one of these rebuilt for you through another developer.
        http://www.facebook.com/apps/application.php?id=7057342253&ref=s
      • Fun Facts and other stuff:
        http://www.facebook.com/apps/application.php?id=20821218480&b&ref=pd
      • Etc.

8. Create Facebook Ads
   
   Create Ad to Geo Target audiences and get your message out (this one cost$) http://www.facebook.com/ads/create/?fbid=10568495893&src=fbpg1
   1. Get started on what to promote
   2. Choose Audience Demographics
   3. Create Ad. This can be text or graphics. Graphics are more powerful. *Schipul can help with graphics and messaging.
   4. Set your budget. This is set up per ad click.
   5. Ads will show on pages  based on demographics
   6. Ad ideas:
      • Run your membership profile demographics to help set up target age groups
      • EX: Target ages 21-40 for all Houston areas and promote events and exhibits, membership drive, brick paver programs etc.
      • Target Dads
      • Target Grandparents
      • Etc.

9. Read Facebook Promotional Guidelines  http://www.facebook.com/pages/manage/promo_guidelines.php
   
10. Offline Promotion – give stuff away to fans in your people and keep people coming back. More importantly drive traffic and revenue. Randomly pick someone or give some winning criteria.
    1. Offer Free Membership
    2. Offer Free admission
    3. Offer Free Birthday Parties
    4. Free Brick Paver
       
       
11. Add Facebook profile link to your site
    
    1. Add Facebook profile links to your site, your blog and any other area you present yourself online.
       
    2. When profiles are healthy send out a newsletter to announcement your engagement. Watch the network grow…