Schipul

How to get started on Twitter and why?

Mon, 23 Jun 2008 20:38:45 GMT

There has been many conversations on whether or not Twitter is a useful social media tool that helps marketing your business. What is Twitter and why should I care? Read this post before moving forward. Heres is a to-do list for getting started on Twitter: Sign up on Twitter. If you are interested in tweeting for your business make sure you use your brand name and logo for consistancy. Your user name will also be your URL name: http://www.twitter.com/ Find people of relevant interest and follow them. They will in return follow you too if they respect and like your content. Or maybe they just want to stalk you. Make your first tweet. Ideas for good tweets that are relevant and useful: Post events and links Give fans props on their ventures Post news that is helpful to your organization Give people updates that will promote them and your brand. Tweet once day ...

How do I calibrate my monitors color?

Wed, 18 Jun 2008 17:29:26 GMT

Reviewing colours from one monitor to the next can provide various saturations and colour perceptions. Monitors, video cards, cables and circuitry can alter the consistency of the light source and signal. It is often helpful to have the monitors calibrated to a consistent level so everyone is "seeing" the same thing for design reviews and critiques.

The following information is for external colour calibration devices. They can be used in an office to calibrate the various monitors.

External devices called colorimeters read the light levels on the monitor and calibrate with a corresponding software. X-rite is an example in the $200- $300 price range. These can be used on multiple monitors to coordinate values. The devices such as the i1Display attach to the monitor and perform a series of tests and calibrations to reach industry standard coloration. The results are sent to the computer and software through a USB cable and before and after color values are typically available to review the correction. X-Rite is the same parent company as Pantone and work with the Munsell colouring system.

Read about two devices at http://www.xrite.com/product_overview.aspx?ID=788 or the LT version at http://www.xrite.com/product_overview.aspx?ID=789

For more information on colour calibration, read or add to the Wikipedia entry.

Facebook Social Marketing list for Metropolitan Area Childrens Museums

Tue, 20 May 2008 14:32:34 GMT

This is a help file for Childrens Museums in metropolitan areas that lists how to get started on Facebook. If you can read between the examples most of this can be used for any organization that has a need for a presence on Facebook. DONT BE AFRAID OF TEXT. Read on this is good stuff! Completion of Profile: Complete your Facebook profile if you have not already. In your profile, add links back to your main site, blog, twitter,myspace, and other sites that represent your organization. Survey your current staff To find who has interest. Get the evangelist on board and put them to work. Invite others who have genuine interest and time to be an admin to help with marketing efforts for your new page. Encourage others within you organization to add themselves to Facebook and become part of the Facebook Network. Explain your Facebook initiative to them. Get Busy adding...

Flickr Social Marketing list for Metropolitan Area Childrens Museums

Mon, 28 Apr 2008 21:32:24 GMT

This is a help file for Childrens Museums in metropolitan areas that lists how to get started on Flickr. If you can read between the examples most of this can be used for any organization that has a need for a presence on Flickr. Complete Profile Complete your profile on Flickr and add your logo to as the icon – edit your profile page to do this. http://www.flickr.com/people/yourflickrname/ Add images of Exhibits categorized by sets Tag and title all image with good key words EX of image tags: Children’s Museum of Houston Children’s Museum Exhibits Museum Exhibits Houston Area Kids Houston Attractions Name of the exhibit Houston, TX Etc. The more *relevant tags the better Note – you can use these tags on every set. They are general enough to relate. Add descriptions if possible to each image to help tell the story and further engage ...