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Twitter Speak Some basic definitions to get you started!

Tue, 23 Feb 2010 16:39:41 GMT

Tweet A post on Twitter. 140 characters maximum! Note: There is no way to edit a tweet. You can delete, but it will still be cached on Twitter in search. Follow To subscribe to someone’s Twitter stream (you get updates on your homepage). Unfollow To unsubscribe from someone’s Twitter stream Block Set it so someone cannot follow you or see your tweets when they’re logged in. Too many “blocks” and that person will get banned from Twitter. @User (mention) When you mention someone in your tweet who has Twitter, be sure to use the @ sign in front of their name. When someone does this to you, it will show up in a different place in Twitter so you’ll be sure to see it. This is the best way to get the attention of someone on Twitter. Note: Twitter is smart and will figure out that punctuation after the name is not part of the username. ...

How to get started on Twitter and why?

Wed, 04 Nov 2009 19:12:39 GMT

There has been many conversations on whether or not Twitter is a useful social media tool that helps marketing your business. What is Twitter and why should I care? Read this post before moving forward. Here's is a to-do list for getting started on Twitter: Sign up on Twitter. If you are interested in tweeting for your business make sure you use your brand name and logo for consistancy. Your user name will also be your URL name: http://www.twitter.com/ Find people of relevant interest and follow them. They will in return follow you too if they respect and like your content. Or maybe they just want to stalk you. Make your first tweet. Ideas for good tweets that are relevant and useful: Post events and links Give fans props on their ventures Post news that is helpful to your organization Give people updates that will promote them and your brand. Tweet once day ...

Tweeting Tips for Twitter

Wed, 04 Nov 2009 19:12:31 GMT

Terminology

Some of the examples that we used for the terminology definitions:

@User (mention): http://twitter.com/qcait/status/1596280243
RT (retweet): http://twitter.com/qcait/status/1594192097
HT (hat tip): http://twitter.com/qcait/statuses/1530395719
OH (overheard): http://twitter.com/qcait/statuses/1491974756

Hash tag (give context): http://twitter.com/qcait/status/1595770014

To shortern URLs

To shorten URLs, use http://tr.im . It will give you reports of who has been clicking on your URLs.
There is also a Firefox plugin for tr.im. Link: https://addons.mozilla.org/en-US/firefox/addon/10232/

To search for things

Go to http://search.twitter.com and search for topics that pertain to you to find people that might be interesting to follow.

I also suggest searching for your company name, and subscribing to the RSS feed for that search so you will see if anyone posts about you.

Direct link to the feed: http://search.twitter.com/search.atom?q"x3dsokol+volleyball

What to tweet about?

Tweet about anything relevant to you and your business. ex: fundraisers, helpful links, events, cool information and developing news. Make it relevant to the people who follow you.

Twitterfeed – Setting up automatic tweets

You can set up any RSS feed to automatically post to your twitter when it gets updated.

I do this with my blog. Example: http://twitter.com/qcait/statuses/1573152609

Set this up by signing into http://twitterfeed.com and creating a feed. You will need to enter your twitter username/ pass, and paste in the RSS feed you want to use. You can do this for each time your website, YouTube, or any site that supports RSS.

Help! What is Twitter?

Wed, 04 Nov 2009 19:12:10 GMT

What is Twitter about? I don't get Twitter. Twitter confuses me. Why would I use Twitter?

Here you go, friends.

Introduction to Twitter - Online Webinar from Schipul - The Web Marketing Co. on Vimeo.

How to Create a Facebook Ad

Wed, 15 Jul 2009 14:57:26 GMT

Is this help file for me? If you are interested in paid advertising through Facebook for your business, product or service then this help file is for you. There are many ways to advertise on Facebook and creating a targeted ad is one way. The ad will show based on demographic information found within user profiles. You can potentially reach over 200,000,000 active Facebook users with targeted ads. Where do I see Facebook ads? You will see ads that have been targeted to you on your Facebook page above highlights in the right-hand column. See the area labeled Sponsored. The ads shown on your page are targeted towards you based on the information you have in your profile. Let’s get started: To create an ad, you need a Facebook user account. Once you have that, you can login and scroll below your newsfeed, down to the footer, and click on Advertising. Once you are in the Ads Manager area, click on the Create an Ad button on the right. Now you have entered the Advertise...

Getting started on Facebook for non-profit organizations

Wed, 13 May 2009 21:00:12 GMT

This is a help file originally written for Children's Museums in metropolitan areas that lists how to get started on Facebook. If you can read between the examples, most of this can be used for any organization that has a need for a presence on Facebook. DON'T BE AFRAID OF TEXT. Read on this is good stuff! Completion of Profile: Complete your Facebook profile if you have not already. In your profile, add links back to your main site, blog, twitter,myspace, and other sites that represent your organization. Survey your current staff To find who has interest. Get the evangelists on board and put them to work. Invite others who have genuine interest and time to be an admin to help with marketing efforts for your new page. Encourage others within you organization to add themselves to Facebook and become part of the Facebook Network. Explain your Facebook initiative to them, including the goals you want...

Flickr Social Marketing list for Metropolitan Area Children's Museums

Thu, 07 May 2009 17:10:19 GMT

This is a help file for Children's Museums in metropolitan areas that lists how to get started on Flickr. If you can read between the examples most of this can be used for any organization that has a need for a presence on Flickr. Complete Profile Complete your profile on Flickr and add your logo to as the icon – edit your profile page to do this. http://www.flickr.com/people/yourflickrname/ Add images of Exhibits categorized by sets Tag and title all image with good key words EX of image tags: Children’s Museum of Houston Children’s Museum Exhibits Museum Exhibits Houston Area Kids Houston Attractions Name of the exhibit Houston, TX Etc. The more *relevant tags the better Note – you can use these tags on every set. They are general enough to relate. Add descriptions if possible to each image to help tell the story and further engage ...

Help! What is social media?

Thu, 07 May 2009 17:09:47 GMT

Gotcha covered right here.

Introduction to Social Media from Schipul - The Web Marketing Co. on Vimeo.

Email Subject Lines, Links and Numbered Lists

Wed, 11 Mar 2009 15:42:38 GMT

The burden of communication is on the communicator; not the recipient. Therefore proper email etiquette is to use strong subject lines, links, numbered lists and reasonably short paragraphs. Specifically emails must use: Subject Lines - all emails need a well articulated and relevant Subject Line. Examples of good email subject lines: Client X going live on Tuesday July 29 before Friday Board Meeting Training help file on email etiquette posted on schipul.com Feast with the Beast Presale Facebook AD text (sent to the zoo) Bad subject lines torture your coworkers with anxiety which lowers morale and greatly reduces profitability. Every time an email is sent with a bad subject line, a baby seal dies. This is sad. Save the baby seals! Use good subject lines! Links - ease of use changes behavior. Ease of use changes behavior. Without links people will NOT click through to see work that has been...

Visualization of Social Networks

Thu, 18 Dec 2008 16:46:53 GMT

Resources on visualization of social networks

NetMap - physical method of graphing social networks and influence of actors

http://netmap.wordpress.com/about/

NodeXL - an Excel add-on for graphing social networks

http://www.codeplex.com/NodeXL

Blogs that talk about social network graphing on occasion

Conference Proceedings on the topic

Awareness: Artistic Experiments in Revealing Invisible Networks (click the resource docs)
Communities and Technologies Conference 2007

Slideshare.net tags for CCT2007 - some great presos here.

What else? Please email me eschipul @ this domain name suggestions?

What is the goal of business?

Tue, 16 Dec 2008 21:31:41 GMT

One of my favorite interview questions to ask is quite simply:

What is the goal of business?

It amazes me how people stumble over this. The answer is straight forward.

The goal of business is to make a profit.

There are of course wrong ways and right ways to run a business, to generate a profit, but the bottom line is without a profit you are NOT IN BUSINESS so all bets are off. If you want to create change, it is much easier to do if you have a profitable business.

To quote someone who knows a bit more about profit than me, Jack Welch says in the introduction to the book WINNING:

"...I think winning is great. Not good - great. Winning in business is great because when companies win, people thrive and grow. there are more jobs and more opportunities everywhere and for everyone." - Jack Welch (more)

How do I calibrate my monitor's color?

Wed, 18 Jun 2008 17:29:26 GMT

Reviewing colours from one monitor to the next can provide various saturations and colour perceptions. Monitors, video cards, cables and circuitry can alter the consistency of the light source and signal. It is often helpful to have the monitors calibrated to a consistent level so everyone is "seeing" the same thing for design reviews and critiques.

The following information is for external colour calibration devices. They can be used in an office to calibrate the various monitors.

External devices called colorimeters read the light levels on the monitor and calibrate with a corresponding software. X-rite is an example in the $200- $300 price range. These can be used on multiple monitors to coordinate values. The devices such as the i1Display attach to the monitor and perform a series of tests and calibrations to reach industry standard coloration. The results are sent to the computer and software through a USB cable and before and after color values are typically available to review the correction. X-Rite is the same parent company as Pantone and work with the Munsell colouring system.

Read about two devices at http://www.xrite.com/product_overview.aspx?ID=788 or the LT version at http://www.xrite.com/product_overview.aspx?ID=789

For more information on colour calibration, read or add to the Wikipedia entry.