Katie Laird // Strategic Advisor
Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX 77079
Employment
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2005 - Present
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Schipul – The Web Marketing Company
Strategic Advisor
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Houston,
Texas
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2002 - 2005
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Phillip Townsend Associates (PTAI)
Marketing and communications
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Houston,
Texas
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Education
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University of Houston Downtown
Studied International Business and Communications
(2002 - 2005)
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Houston,
Texas
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University of Kansas
Studied International Business and Communications
(2000 - 2002)
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Lawrence,
Kansas
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Professional Membership and Activities
American Marketing Association
Public Relations Society of America
American Advertising Federation
Only in Houston
NetSquared Non Profit Technology, Houston chapter co-founder
Business Maker's radio program 'Small Biz Tips' weekly contributor
Publications
Laird, Katie. “Lessons Your Association Can Learn From YouTube.” Association Trends March 2007
Laird, Katie. “Online video packs huge punch as part of Web Marketing strategy.” Houston Business Journal March 2008
Featured In
Houston Chronicle article
Shropshire, Cori. "The Changing Face of Facebook.com"
Houston Chronicle article
Shropshire, Cori. "Dr. Sketchy's Art Class"
Associated Press article featured on CNN, ABC and other online news sources:
Irvine, Martha. "Love in the Age of Google."
Public Speaking
Invited speaker at advertising, communications, marketing, public
relations and technology events, training seminars and conferences.
Recent public speaking engagements include:
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Houston Technology Center Educational Seminar Series
Blogging for Business - panelist
American Marketing Association (AMA) Houston Healthcare SIG
De-mystifying Web 2.0 for Healthcare Pros - panel leader
University of Houston Small Business Development Center
Blogging Basics for your Business
Rice University - Advertising 101 Class (guest lecturer)
Growing your brain and your future with the Internet
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Houston,
Texas
Houston,
Texas
Houston,
Texas
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Rice University HOBY Leadership Conference 2007
Blogging for the Younger Generations
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Houston,
Texas
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Dublin NewsTalk Radio interview
The power of Google for personal searching
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Dublin,
Ireland
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American Marketing Association (AMA) Houston Tech SIG
Blog Forward - Revolution of Blogging for Business
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Houston,
Texas
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Business Maker's Radio program
SXSWi Conference Re-Cap
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Houston,
Texas
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Rice University HOBY Leadership Conference 2006
The Perils and Gems of Social Networks for Teens
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Houston,
Texas
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Houston Society Association Executives (HSAE)
Social Media Marketing for Associations
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Houston,
Texas
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Business Maker’s radio program
Interactive and Web Development Trends
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Houston,
Texas
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Interests and Hobbies
Proud mommy:
www.happykiddo.com
Blogger:
www.happykatie.com
Community Blog Features Editor:
www.houstonist.com
Photography:
www.flickr.com/happykatie
Founder and organizer of local art club:
www.houstonsketchy.com
Passionate cook (vegan, vegetarian and beyond)
Glider and motorized aircraft enthusiast
Organic co-op volunteer
Knitter, sewer and all around crafty/DIY-er
