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Katie Laird Curriculum Vitae (CV)

Katie Laird // Communications Manager

Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX   77079


Employment

2005 - Present

Schipul – The Web Marketing Company
Strategic Advisor

Houston,
Texas

2002 - 2005

Phillip Townsend Associates (PTAI)
Marketing and Communications

Houston,
Texas

Education

University of Houston Downtown
Studied International Business and Communications
(2002 - 2005)

Houston,
Texas

University of Kansas
Studied International Business and Communications
(2000 - 2002)

Lawrence,
Kansas

Professional Membership and Activities

American Marketing Association
Public Relations Society of America
American Advertising Federation

Only in Houston
NetSquared Non Profit Technology, Houston chapter co-founder
The Overtime Show co-host and writer
Business Maker's radio program contributor

 

Publications

Laird, Katie. “Lessons Your Association Can Learn From YouTube.” Association Trends March 2007

Laird, Katie. “Online video packs huge punch as part of Web Marketing strategy.”  Houston Business Journal March 2008


Featured In

Houston Chronicle article
Shropshire, Cori.  "The Changing Face of Facebook.com"

Houston Chronicle article
Shropshire, Cori.  "Dr. Sketchy's Art Class"

Associated Press article featured on CNN, ABC and other online news sources:
Irvine, Martha.  "Love in the Age of Google."


Public Speaking

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences.  Recent public speaking engagements include:

Spacetaker

Social Media and Web Marketing for the Arts

Houston, TX

Houston Apartment Alliance (HAA)

Social Media for the Apartment Industry

Houston, Texas


Greater Houston Partnership Peers Meeting

Social Network Walk Through for Busy Business Owners

Houston, TX

Neighborhood Centers Board of Directors Meeting

Using Social Media Applications for Community Building

Houston, Texas

SchipulCon 2009

How to be a Social Media Rock Star

Houston, Texas

Fotofest + Houston Young People for the Arts panel

Social Media for the Arts

Houston, Texas


Houston Society of Association Executives (HSAE)

Update on the Social Web + Workshop

Houston, TX

Whitehall Business Club

Business Applications of Online Social Networks

Houston, Texas

IABC Houston ESIG

(Don't) Use Your Words:  VIsual Communication for Beginners

Houston, Texas

2009 Interactive Strategies Conference

Online Recipes for Success

Houston, Texas


AAF San Angelo

Social Media and Online Tools for Ad Agencies

San Angelo, Texas

Information Superhighway Houston

What is up: Houston Dr. Sketchy life drawing explosion

Houston, Texas

United Methodist

Facebook Privacy for Teachers, Parents and Families

Houston, Texas

Houston Broadcaster's Ascertainment

Community updates in arts and networking

Houston, Texas

 

Dr. Sketchy Event Marketing Conference

Arts Organization and Event Marketing with Social Media

New York City, New York

Bill White for Texas Campaign

Social Media Training for Bill White's Senate Campaign

Houston, Texas

AIGA Houston

How to Network (online and offline)

Houston, Texas

FreshArts Houston

Social Media for Arts Groups

Houston, Texas

Mom 2.0 Summit

Crafting in a Social Media World

Houston, Texas

University of Houston Small Business Development Conference

Social Networks for Small Business

Houston, Texas

Hotel and Lodging Association

Social Media for Event Planners

 Houston, Texas

Houston AIGA
Make your Mark - the Power of Personal Branding

Houston,
Texas

University of Houston Small Business Development Center
Blogging Basics (and more!) for your Small Business

Houston,
Texas

Houston Technology Center Educational Seminar Series
Blogging for Business
- panelist

 
American Marketing Association (AMA) Houston Healthcare SIG
De-mystifying Web 2.0 for Healthcare Pros - panel leader

University of Houston Small Business Development Center
Blogging Basics for your Business


Rice University - Advertising 101 Class (guest lecturer)
Growing your brain and your future with the Internet

Houston,
Texas

Houston,
Texas

Houston,
Texas

Rice University HOBY Leadership Conference 2007
Blogging for the Younger Generations

Houston,
Texas

Dublin NewsTalk Radio interview
The power of Google for personal searching

Dublin,
Ireland

American Marketing Association (AMA) Houston Tech SIG
Blog Forward - Revolution of Blogging for Business

Houston,
Texas

Business Maker's Radio program
SXSWi Conference Re-Cap

Houston,
Texas

Rice University HOBY Leadership Conference 2006
The Perils and Gems of Social Networks for Teens

Houston,
Texas

Houston Society Association Executives (HSAE) 
Social Media Marketing for Associations

Houston,
Texas

Business Maker’s radio program
Interactive and Web Development Trends

Houston,
Texas


Interests and Hobbies

Proud mommy:  www.happykiddo.com
Blogger:  www.happykatie.com
Photography:  www.flickr.com/happykatie
Founder and organizer of local art club:  www.houstonsketchy.com
Passionate cook (vegan, vegetarian and beyond)
Glider and motorized aircraft enthusiast
Organic co-op volunteer
Knitter, sewer and all around crafty/DIY-er

Sales


Support


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