Branding is a tricky thing. We all have our own brand, and yet we represent a company brand, or a product brand. The great part about branding is that while brand extensions may dilute a brand, additional brands in different categories, in our opinion, actually HELP the associated brands.
The question put before our employees, as well as friends of the company, was:
"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble." - Al Ries
The answers are being posted on our personal brand pages. This is an experiment started in January of 2008. Last year we started listing our personal brands on the back of our business cards. This is the next logical step. It will be interesting to see where this goes!
So, with a drum roll sounding in the background, here are a few of our personal brand pages.
- eschipul - Ed Schipul
- achan - Annisa Chan
- kgayle - Kerry Gayle
- jstephenson - Jerri Stephenson
- jbrooks - Jennifer Brooks
- nnewton - Nicole Newton
- tnewton - Tim Newton
- jbolles - Jonti Bolles
- jqian - Guiqin (Jenny) Qian
- idelarosa - Ibarra A. delaRosa
- happykatie - Katie Laird
- rsabrsula - Rodney Sabrsula
- jmcelweenie - Jason McElweenie
- aminor - Ashley Minor
- inkoluv - Kim Lange
