Competitive markets require a competitive edge. Buy your way to the top!
Another variable in Search Engine Marketing is Pay-per-click advertising,
or PPC, which is a great way to quickly drive targeted traffic to your
site. Instead of paying upfront for placing your ad on the search
engines, you are only charged when someone actually clicks on your
keyword-targeted advertisement. Google, Yahoo, and MSN all offer
pay-per-click advertising on their search engine result pages (SERPs),
and smaller search engines often show sponsored ads from one of the
bigger search engines on their SERPs as well.
Just like search engine optimization (SEO)
for success in the natural rankings, analysis of your target market and
keyword research is definitely required before beginning any type of
paid placement campaign.
Why Pay-per-click?
Site
optimization for good ranking in the natural listings takes time and is
an ongoing process of adding fresh content and building links. Even if you already have a well-optimized site, there may be some additional
keywords that you would like to show up for in the search engines. (It is virtually impossible to naturally optimize your site for every
single keyword related to your site.) You may even
want your ad to show for those extra-competitive keywords that are also
poor choices for natural optimization. Pay-per-click advertising, PPC,
provides a great solution to all of these problems - and it works! Paid placement enables you to buy your way to the
top of the listings! Just make sure that your ad copy and your site are
relevant to the search term.
Benefits of Pay-per-click
The
benefits of pay-per-click advertising far outweigh the costs, which is
why it is such an effective form of advertising. You get targeted
traffic to your site that's looking for you. It's easily
measurable (all the search engines provide conversion tracking), and it
often yields a great return on investment (ROI).
So how much will this cost?
The
major search engines enable you to choose a daily paid placement
budget, so what you spend is entirely up to you! We provide guidance on
strategically selecting terms, as well as a recommended PPC advertising
budget (based on number of terms and how competitive the desired terms
are). It is extremely important to have an adequate budget, and budgets
can vary greatly, depending on your industry. Schipul does not charge
you a percentage of your budget, nor do we mark up individual bids on
terms. Our pay-per-click services and Pay-Per-Click management are
included in the cost of your monthly SEM services.
Pay-per-click is a proven marketing strategy. Call us today to talk about how a paid advertising campaign can skyrocket your listing! (281) 497-6567
Got more questions?
Visit the following pages for more information about SEM services offered by Schipul:
Ready to get started with your Pay-Per-Click Advertising?
Schipul offers monthly SEM/SEO packages to help you get the most out of your online marketing dollars.
