Social Media Consulting - Guiding Your New Media Approach

I have a great web site. Why do I need social media tools?

Social Media Consulting brings a powerful double-punch of tech savvy public relations and effective communication technology to your organization's Web marketing plan.

Schipul's Social Media Consulting expands your organization's outreach to an enormous online audience and enables you to interact with your visitors through engaging rich media and online conversation.

Social Media Consulting Action Plan

Schipul can help you prepare and implement a Social Media Marketing Plan by:

1. Strategic brainstorming - is this even the right course for you?
   1. What you need to know about social media
   2. Defining success in the Social Web world
      
   3. Connecting you with good online and book resources
      
      
2. Teaching online culture, simple stuff like disclosure, linking out, "yes, and" and other ways to play nice in a post-Cluetrain Manifesto world
   
   
3. Blog set up and content collaboration
   
   
4. Help you build a presence on social web sites like
   1. flickr.com - more than photo sharing, a photo community
      
   2. digg.com - finding and recommending newsworthy items
      
   3. youtube.com - flickr for videos
      
   4. myspace.com - teens and music
   5. facebook.com - reaching the college crowd
      
   6. iTunes podcast submissions - reaching everyone
      
   7. prweb.com - public relations online
      
   8. Email marketing to your existing network (no spam!)
   9. clubpenguin.com - ok, we can't help you here, but it is just cool!
   10. Second Life - definitely not for everyone, but hey, it IS interesting
   11. Twitter - communicating with the world by answering 'what are you doing now'?
   12. Virb - A hip new social networking site
   13. Ning - Create your own social networking site on your own domain name
       
   
   
5. Integrate the basics of Search Engine Marketing
   
   
6. Reporting - Configure statistics for
   
   1. feeds,
      
   2. blogs
      
   3. web sites and
      
   4. assets like photos and videos on other web sites
      
      
7. Consulting on how to monetize your activity
   
   
8. How to set up a podcast (this one isn't for everyone)
   
   
9. Cross promotion, within reason, of video and audio assets you may already have
   
   
10. Design for beauty versus design for entertainment versus design for sales.
    

Given our focus on disclosure, we want to point out most of this information is available for free in books and through training. Yet there is some efficiency in having a dedicated and experienced guide.

If you are interested in a Social Media Consultant, please remember:

1. Schipul does not impersonate - we train and help your organization engage in online conversations yourself
2. We believe in disclosure - honesty is always the best policy
   
   

A Few Social Media Web Sites

Social Media Optimization (SMO)

Haven't quite jumped into the Social Media world yet?  Take a look at our Social Media Optimization (SMO) services that help you fine tune your Web site and prepare for further Social Media Marketing projects.

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