Social Media Consulting

I have a great web site. Why do I need social media tools?

Social Media Consulting brings a powerful double-punch of tech savvy public relations and effective communication technology to your organization's Web marketing plan.

Schipul's Social Media Consulting expands your organization's outreach to an enormous online audience and enables you to interact with your visitors through engaging rich media and online conversation.

Social Media Consulting Action Plan

Schipul can help you prepare and implement a Social Media Marketing Plan by:

Strategic brainstorming - is this even the right course for you?
1. What you need to know about social media
2. Defining success in the Social Web world
3. Connecting you with good online and book resources
Teaching online culture, simple stuff like disclosure, linking out, "yes, and" and other ways to play nice in a post-Cluetrain Manifesto world
Blog set up and content collaboration
Help you build a presence on social web sites like
1. flickr.com - more than photo sharing, a photo community
2. digg.com - finding and recommending newsworthy items
3. youtube.com - flickr for videos
4. myspace.com - teens and music
5. facebook.com - 200 million users and growing
6. iTunes podcast submissions - reaching everyone
7. prweb.com - public relations online
8. Email marketing to your existing network (no spam!)
9. Twitter - communicating with the world by answering 'what are you doing now'?
10. Virb - A hip new social networking site
Integrate the basics of Search Engine Marketing
Reporting - Configure statistics for
1. feeds
2. blogs
3. web sites and
4. assets like photos and videos on other web sites
Consulting on how to monetize your activity
How to set up a podcast (this one isn't for everyone)
Cross promotion, within reason, of video and audio assets you may already have
Design for beauty versus design for entertainment versus design for sales.

Given our focus on disclosure, we want to point out most of this information is available for free in books and through training (we offer Social Media classes at least monthly and we often post Social Media training presentations on Slideshare and free Social Media helpfiles on Schipul.com).Yet there is some efficiency in having a dedicated and experienced guide.

If this is something you are interested in, please remember:

Schipul does not impersonate - we train and help your organization engage in online conversations yourself
We believe in disclosure - honesty is always the best policy

Social Media Optimization (SMO)

Haven't quite jumped into the Social Media world yet? Take a look at our Social Media Optimization (SMO) services that help you fine tune your Web site and prepare for further Social Media Marketing projects.

A large part of New Media success involves frequent updates, regular online participation and research into new tools and discussions. We can help you with this, but it does take time. Social Media Consulting projects are typically kicked off with a six to twelve month consulting contract, retainer based.

And we practice what we preach

Check out how we at Schipul use different Social Media tools to connect our community:

At Schipul, we believe that each employee is a brand. And the strength of those personal brands reflects back on Schipul. Check out the employee personal brands page for more on our wonderful team!